The Pro Moment – Box Office Records. To Adjust or Not to Adjust? That is the Inflation. – 9.15.15 | Topher Harless
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The Pro Moment – Box Office Records. To Adjust or Not to Adjust? That is the Inflation. – 9.15.15

Yesterday on the show, someone said that when it comes to Box Office hits, adjusting for inflation isn’t fair. Which surprised me. How isn’t that fair? How could you possibly say that Gone with the Wind wasn’t as popular as Jurassic World, because it didn’t gross as much? I’m very aware that there are too many variables to truly measure which film did better, but at the very least, you have to adjust somewhat. What do you think?

Some of the variables were,

5. Amount of time in the theaters. Gone with the Wind was released in 1939 and its initial run lasted until 1943!

 

4. We now have more movie theaters and more people.

3. Gone with the Wind sold more tickets.

2. We can’t adjust for economic inflation, just an average current ticket price.

1. We can’t account for the 3D prices either.

 

Avg. Ticket Price Domestic Box Estimated Admission Box in Opposite Year
2015  $                      8.39  $      648,908,886.00 Jurassic World                 77,343,133.02  $            17,788,920.59
1939  $                      0.23  $      189,523,031.00 Gone with the Wind               824,013,178.26  $      6,913,470,565.61
 Total Worldwide Box
 $  1,655,907,711.00 Jurassic World
 $      400,176,459.00 Gone with the Wind

 

The whole thing is tricky, but it’s still incredibly interesting.  What do you think? We have to adjust, but given all the facts, does Gone with the Wind or Jurassic World win?

Tweet your thoughts at me (@TopherHarless)!

 

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